The New Business Road Test

Disclaimer: This is a book I own and I love reading. If you decide to purchase this by clicking on the button above, I might receive a small commission at no extra cost to you. I will not put anything on this page that I haven't verified and/or personally used

The New Business Road Test by John Mullins is an essential guide for entrepreneurs, startup founders, and business leaders looking to validate their business ideas and increase their chances of success. The book presents a systematic approach to evaluating the viability of new business ventures before launching them, providing readers with tools and frameworks to assess key aspects of their business idea.