The Startup Way

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The book presents the idea that large organizations can benefit from applying lean startup methodologies—such as validated learning, experimentation, and iterative product development—to drive growth and overcome the challenges of scaling. The Startup Way is an insightful and practical guide for leaders in both startups and large companies looking to drive innovation and embrace a more agile, customer-focused approach to business. It’s a valuable read for entrepreneurs, corporate leaders, and anyone interested in transforming their approach to innovation and growth.